During the final year of college, our professors emphasized that as artists, we need to know how to market ourselves. Branding is a way to put yourself out there in a recognizable and cohesive way. The best way to do this is to utilize an image or design that best represents you. I have always admired clean and minimalist design because it is attractive AND gets the point across. It seems that a lot of the designs I looked whilst trying to brand myself were outdated or just to cluttered, especially when it came to business cards. Some of those free designs were AWFUL, so I made my own:

Simple and modern. The pic I used is representative of who I am; it is a picture of the easel I worked on for much of my time in college. I also designed this portfolio site so it looked like my card, and then finally, my resume, which I recently re-tooled:

Before it was just a standard work document, but I made a new version that fit with my brand style and represents my skills as a designer. Now every way I market myself looks like a standard style that accurately represents me.



New Sketches

Once again I’ve been painting from life in the park, but it is proving to be quite challenging…
This picture shows how far I have gottenĀ  after about 2 hours of work. I eventually left mentally exhausted because trying to paint a tree as accurately as possible is damn near impossible. I took a picture of it so I could work on it later without being restricted by the weather, but I have no clue when I’ll actually finish it.

In other news:

My sketches have gotten more interesting! Lately I have just been filling up all of the open space in my travel sketchbook by drawing on the fly as loose and fast as possible. I really enjoy the result!